IMPORTANT –> This is the updated lesson to reflect the upgrades within the new TrafficTravis software. This lesson was originally posted May 24th (WOW 3 months ago already).
There are a few other updates and SUPER COOL surprise in store that all JC subscribers will get for free and will make your keyword reseach MUCH easier! My goal is to have everything out to you by Wednesday.. that means fully updated ebook and new cool tool!
This lesson is a continuation of the previous lesson Keyword Research - Show me the Money… Words that is
Now, that you have a large list of keywords, you will want to filter out the hopeful “Diamonds”… these are the words that are actively being used by advertisers and the tool of choice (in our opinion) is Traffic Travis. We almost passed over this tool because in our opinion the name and logo are cheesy (sorry Mark, but they are). It was a good thing however that we got to know Mark about a year ago and he walked us through this tool and we have been hooked ever since.
We need to make very clear right now, this is not a paid review or a requested review for a favor or anything else like that. As stated in the initial lesson, we will be sharing paid tools that we use and this is one of those tools we use and we personally love. After you finish reading this, you may agree or you may have a tool we do not know about that is just as good and you can use that. Just wanted to make that clear to everyone 
How to Dig for Hopeful Diamonds with Traffic Travis:
Step 1 –> Once you have Traffic Travis, open it up select “PPC Analysis”
Step 2 –> Click on the “Add Project” button
Step 3 –> Name your project and select the country location you want Google to use. I recommend you leave it to the United States unless you specifically want to target a different country.
Step 4: Select the “Keywords” tab in the project box and then select “import keywords”. Now paste your keywords from the previous “Keyword Lesson” into the form and click on start.
Step 5: The keywords will now be imported into the main table and you will now want to click on “Start Update” and TrafficTravis will now search Google for each individual phrase and get a list of the sites that are currently advertising with AdWords for that term.
Step 6: TrafficTravis will process each keyword and it is important that you watch the status area and the results. If you notice that suddenly the results change from returning results to now getting all 0’s then Google may have put a temporary block on your IP and this means the have enabled an image verification (captcha) system which prevents Traffic Travis from gathering the data. I recommend you do not have Traffic Travis run more then 1000 words at a time.
To check if Google has implemented a restriction, simply go to google search and try to use the search engine. If you get a image verification to use the search, then you will need to wait until Google removed the restriction or employ the use of a proxy service.
Once the status shows complete you can now go to the next step.
Step 7: Now click on the “Top sites for keywords” tab and then click the “Fetch Sites” button. TrafficTravis will now analye the data from the previous step and display the results you are after.
Step 8: In the results click the “Found” column to sort by highest to lowest. This number represents the total number of keyword that this domain was found advertising. Click on the rows that relate to the market of your niche and it will display the keywords in the right hand “Matching Keywords” box. Click save and name the file “keyword1″.
Repeat this step for the top 5 to 10 results of the most relevant domains to your niche and have the highest returned results and make sure to save each file as a unique name so you do not overwrite each one, so for example the next matching keyword batch save would be “keyword2″.
Step 9: Now take the 5 to 10 files you saved and copy and past the results into one file, so to make one list out of the 5 to 10 individual lists.
Step 10 –> Now go back to TrafficTravis and go to the “Keyword Sorter” in the “ABC Keyword Tools” section. Since there will be duplication in our current list we are going to want to clean it up a bit.
Once you have removed the duplicates you will now have a clean list to work with. Delete any extra stuff that may have been included that you do not want included. Now save this as your good keyword list.
Now we have filtered down our list from a many keywords with many “poor” terms, to a smaller more focused list that contains words you know are directly focused to your topic but also are words you know people are actually paying money to advertise with. This is the start of finding the diamonds… but we are not there yet 
Start of Added BONUS Topic –> You better say you love us after this little tip we give you
If you are just starting a new site, this is a great time to find one now, using the keywords you filtered out using Traffic Travis and here is a tip that you are going to LOVE!
This really should be a separate post but we are too lazy right now to do that 
–> Get a Domain Name
A very easy and extremely effective way to find a good domain is to use the free “Bulk Register” tool provided by GoDaddy. If you do not have a free Godaddy account, you need to get one now at http://www.godaddy.com
Step 1 –> Log into your Godaddy account and select “Domains” –> “Bulk Register”
Step 2 –> Enter the keywords in the text box provided, select “.com”, enter the “Access Code” and select “GO”. You can select the other extension options if you want.
Step 3 –> Godaddy will now go through your list of keywords and list for you the domains that are available that match your keywords. The results will initially show errors, but scroll down to see which domains are available. You should be able find extremely good domain names to use that will be keyword rich and very targeted to your market.
<– End of Added BONUS Topic (Hope you liked it)
Initial Content Keywords
Now that we have our domain, and our initial filtered list of words, we still have some work to do. To truly find the real “Diamonds” from the hopefuls is we are going to have to use “affiliate elite” and run it on a schedule for 2 weeks, we go into detail on this in the next keyword lesson (sorry).
Before we do that however, we want to get keywords for initial site content. We do not want to waste time while waiting for Affiliate Elite, so this is a perfect time to grab 20 or so terms from your list to create your blogs initial content.
Personally our results have proven over and over again that the best results is to not go live with a blog until you have 25 articles or more. We usually target 50 to start with but that is not always possible due to time constraints.
The good thing is we know that with the keyword we currently have that some people are advertising with them, the problem is that Traffic Travis only gives us a snap shot of one day. That means that the words are being advertised with right now but they might NOT be tomorrow because they are no good… which is why we will use “Affiliate Elite” to see if words are used consistently for 14 days.
That said, using some of these words now is better then nothing, at least we can see they are being used by some and the odds are that a lot of the words you select will be good words.
Step 1–> Log back into your AdWords account and go to “Tools” –> “Traffic Estimator” and copy all the keywords into section #1. Then enter 100 in section 2, leave section 3 blank, do not change section 4A and select “All Countries and Territories” in section 4B and select “Continue”
Step 2 –> Google will now display all the keywords and their suggestion of the amount of traffic you can expect for each word. You need to understand that this number represents what Google says you would get with the number one AdWords ad… NOT the number one organic listing, which gets much more traffic then AdWords. Click on the “Estimated Click/Day” so to sort the information from highest traffic to lowest.
Step 3 –> Looking at the list, you are now going to want to select 20 or more keyword phrases. A good rule of thumb is to initially look at the words that are three words in length and have bids between $0.50 and $2.00. The reason is this shows that these words are being advertised on but are not packed full of competitors, which keeps the costs lower. Always start from top to bottom so you can be sure you are getting keywords with some traffic.
IMPORTANT –> Your list might not have any words under $2.00, if that s the case then ignore the cost rule… if there are however, look at those.
Step 4 –> Now you are going to take each keyword phrase and go to google to check out the terms competition. Enter the term in google with the allintitle filter. To do that simply enter the following…
allintitle:”your keyword phrase”
What you are looking for here is the amount of competition this term has and a good indicator of that is the amount of sites in Google that have that keyword phrase in their title. This is not an exact science and there are some who argue that this is not a true picture but from our experience it works and we like to use what we know works (which we recommend you get in the mindset of doing, do not just listen to others but find out what works for yourself). By using the allintitle, we see if a word is overwhelmed with competitors or is easily dominated.
Good guidelines for the “allintitle” results are…
- Less than 15 000 results = Needs to have lots of traffic potential to be worth it. Not recommended for the majority of this content since you will have to focus a lot of link building on this. If you have 2 or 3 that fall in here that is fine but try to have the majority 7000 or less.
- Less than 7000 results = Good - Can be dominated with good optimization and focused link building
- Less than 1000 results = Great - Easily dominated
NOTE –> These are just our guidelines, they are what work for us. Do NOT argue with us if you agree with them or not, they work for us and so there
Step 5 –> Repeat this process until you have a list of at least 20 keyword phrases with OK or better for competition. These are the keywords that we are going to build our blog on initially.
IMPORTANT –> Make sure to only use phrases that make sense grammatically as you will need to be able to create content around these phrases.
Next Keyword Lesson –> Start Up the Diamond Digger
Remember, the problem we have now is that we have words for our content but we do not really know if they are “Profitable”. We have a good guess because we know that as of right now, people are advertising on them but we only know that as of right now they are being used. Yesterday they might not have been and tomorrow they might now be and what we want to know is what keywords are being consistently used for at least 10 to 14 days by the same advertisers. These are the words that we can be sure somebody is making money with and are fantastic words to build content around, especially affiliate based content.
Talk To Us –> Did you Like this Post? If so please let me know, it i good motivation for us to keep this up
Keyword Lesson Series:
- Lesson 1 - Keyword Research: What are you Basing it On?
- Lesson 2 - Keyword Research: the Cart before the Cow
- Lesson 3 - Keyword research: What for may we ask?
- Lesson 4 - Keyword Research: Show me the Money… Words that is…
- Lesson 5 - Keyword Research: Diamonds in the Rough
- Lesson 6 - Keyword Research: Start Up the Diamond Digger
- Lesson 7 - Keyword Research: Shiny Diamonds Everywhere
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First of all I have to come right out and say that I am not a legal professional and any advice I give is not to be construed as anything other then my personal opinion.
